Contact
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Luck has nothing
to do with it.

We're an expert team who live and breathe PR.

No distractions, vanity metrics or paid media trickery. Just real results, earned through clear strategy, focused execution and the persistence that makes lucky breaks inevitable.

A hand writing notes in a notebookAn open magazine with a double-page feature

We speak to journalists, editors and media contacts every day. We understand what they’re looking for, when they need it and what will make them take notice. That puts us in a strong position to spot timely opportunities, respond to emerging trends and make your brand part of the conversations your audience is already having.

The Lucky North team standing together on a lawn in front of a red-brick building in Leeds

That means ideas with purpose and activity that builds towards something. Whether you want to gain momentum in new markets, rely less on paid media or make your press office a valuable part of your business, we’ll give you a clear plan to get there.

But effective PR isn’t built on a little black book. And there are no shortcuts. It comes from knowing your business, understanding what matters to the media and putting in the work to bring the two together.

We work as part of your team, not as another supplier to manage. We learn your world from the inside out, uncover the stories worth telling and build meaningful relationships with the journalists and stakeholders you want to reach.

You’ll always know what we’re doing, why we’re doing it and what comes next. Expect regular updates, clear reporting and honest conversations about what’s working, what isn’t and where the next opportunity lies.

Our team


Fingers crossed? You won't need them.