Blacks Solicitors

Making a law firm the media's trusted source for expert comment.

Key results

194 pieces of coverage across 18 sectors, 47% above the annual KPI
88% of coverage in Tier A and priority publications
More than 158 million audience reach
202 expert quotes positioning Blacks as a go-to legal authority
48% increase in direct website users
71% year-on-year increase in active website users

An always-on press office that puts legal expertise in the spotlight

Putting the firm's people front and centre.

Blacks Solicitors wanted its people to be seen as trusted experts across every practice area, from real estate and employment law to family law. PR also needed to reflect the firm’s proposition: ‘Legal expertise. Human inspiration.’

Our brief was to raise awareness across several sectors, strengthen the firm’s reputation as a forward-thinking business and bring more of the right people to its website.

We created an always-on programme combining company news, thought leadership, interviews, lawyer profiles and quick responses to the news agenda. By matching the right specialist with the right opportunity, we gave journalists a reliable source of useful, plain-speaking legal insight and kept Blacks visible in national, regional, business, trade and legal media.

“The team at Lucky North have been helping us with external PR services for over 10 years. Throughout that time Lucky North has remained an enthusiastic and results driven partner, who understands our business and knows how to turn our expertise into stories journalists want. They feel like part of our team and consistently find opportunities that strengthen our profile. We couldn’t be happier.”

Chris Allen, Managing Director