A blue waste collection lorry lifting a green wheelie bin

Envirovue

Giving a fast-growing waste technology business the profile to match.

Key results

158 pieces of coverage, 55% above the annual target
40.2 million total reach
39:1 return on investment
76% of coverage in Tier A media
Coverage across 21 sectors, including 17 trade sectors
40% of coverage featuring an Envirovue customer

A first full year of PR for a growing industry challenger

Envirovue was growing quickly, winning major customers, expanding its team and opening a new office. What it did not yet have was a media profile that reflected its progress or its technology-led approach to waste management.

For the company’s first full year of PR, we created an always-on press office covering business news, expert opinion, customer stories and quick responses to the news agenda. Customers played an important part, adding proof and giving contract announcements greater relevance across several industries.

We also introduced journalists to experts from across the company, rather than relying on a single spokesperson, and used LinkedIn to give each story a longer life. The programme established Envirovue as a credible voice on sustainable, technology-led waste management and gave the business a platform for its next stage of growth.

“From the outset, Lucky North understood our goals and the markets we wanted to reach. They bring our customers’ stories to life, showing how our technology and services improve efficiency and solve complex and hazardous waste challenges. Their work has strengthened our profile across utilities and manufacturing and positioned our team as trusted waste management experts.”

Daniel Redfern, Director