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Five hands holding up different Heavenly Feet sandals against a peach background

Heavenly Feet

Putting a comfort footwear brand in front of national audiences.

Key results

  • 796 pieces of coverage, a 185% year-on-year increase
  • 765 million total reach
  • 416 product mentions
  • £1.87 million AVE generated
  • Primetime editorial coverage on ITV's Lorraine
  • 85% increase in visits to the featured product page after broadcast

Building national awareness, one well-placed product at a time

Getting the right shoes on the right feet.

Heavenly Feet wanted to become a go-to choice for comfortable, affordable footwear. That meant standing out in competitive national fashion and lifestyle media, where journalists and stylists have no shortage of products to choose from.

Our ongoing programme combines forward planning with quick responses to trends and cultural moments. We pitch seasonal stories, place competitions and coordinate samples for journalists, stylists and wardrobe teams, making it easy for them to experience and feature the products.

Those relationships have turned media contacts into genuine advocates for the brand and opened the door to high-profile editorial opportunities. Every placement is chosen for relevance, helping Heavenly Feet build recognition while directing interested customers to the products being featured.

“Lucky North knows exactly how to get our products noticed. Their close relationships with stylists and journalists have created opportunities we could not have secured alone. They’re also a brilliant bunch to work with!”

Paul Donnelly, Head of Ecommerce

Fingers crossed? You won't need them.