Two people riding Jorvik adult tricycles along a tree-lined park path

Jorvik Tricycles

Turning an adult tricycle brand into a national lifestyle name.

Key results

98:1 return on investment from PR activity
566 pieces of coverage annually, including 74 national pieces
218.3 million coverage reach
700% increase in online purchases following a major coverage push
162% increase in purchases, enquiries and form completions
First luxury partnership secured with The Tawny hotel

Changing how people see adult tricycles.

Taking tricycles beyond the mobility market.

Jorvik came to us with a bold ambition: make adult tricycles the next big thing. To do that, it needed to move beyond the category’s traditional mobility image and become a premium lifestyle brand with national appeal.

We created an always-on strategy built around products, brand stories, partnerships and timely media opportunities. We pitched Jorvik for electric bike reviews and gift guides, brought customer stories to life through interviews and broadcast features, and supported the launch of the Jorvik Freedom range.

We also secured the brand’s first luxury hotel partnership, putting its tricycles in front of a new audience in a setting that reflected the lifestyle positioning. Together, the activity made Jorvik relevant to lifestyle, luxury, cycling and trade media, while supporting meaningful action on its website.

“Lucky North saw the bigger opportunity for Jorvik. Their ideas, media relationships and commercial focus have helped us reach new audiences and build a brand that stands for far more than mobility. They are PR queens.”

James Walker, Founder & CEO