National consistency with strong regional relevance
Bringing partnerships, places and people to life.
As one of the UK’s leading partnership homebuilders, Keepmoat needed a national PR programme that could support several regional divisions at once. The brand had to stay consistent while speaking to local authorities, housing associations, homebuyers and communities in a way that felt relevant to each audience.
We built the programme around Keepmoat’s core themes of partnerships, placemaking and people. The press office brought together regional stories, development milestones, resident case studies, sustainability, senior commentary and support with sensitive media enquiries.
Working closely with teams across the business, we found the strongest angle for each story and adapted it for local, regional and national media. This kept Keepmoat visible across the UK while giving its partners a meaningful role in the coverage and extending each story through the brand’s own channels.